Playhouse East, a new creative arts hub with a 100-seat theatre and diverse studio spaces, has opened in Haggerston, East London. The unashamed ambition from husband and wife team, James Alexandrou and Avital Lvova, is to create THE home for new theatre and film. 

The Playhouse theatre will house groundbreaking new writing under the same roof as their innovative acting studio Actors East, alongside various new creative studios fully serving everything from pre to post production for theatre, TV and film.

Playhouse East is designed to challenge traditional routes to the industry by providing an accessible and collaborative space for emerging voices in theatre, film, and beyond. By offering flexible, cost-effective pathways—including a unique ‘pay what you can’ model for studio hire—the venue actively fosters a community where creative risk and high-quality production thrive side by side.